Ikea's New Cookbook

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Ikea is doing amazing things for its brand, from design led food photography to the brilliant guerrilla campaign by Mother London of releasing 100 cats into the London store by night to see how they ‘make themselves at home’.

And now there’s this amazing cookbook! It’s a shame I can’t read Swedish and while the Nordic folks don’t have a big or rather well known culinary history, with the exception of the award winning Danish restaurant Noma.
vaniljhorn_vanilla_horn_ingredients

mandelmusslor_almond_bivalve_ingredients

pepparkakor_gingerbread_ingredients

Here’s a video of the making of the food styling shots.

IKEA – Homemade is Best. from Forsman & Bodenfors on Vimeo.

And to see what what you can make out of this recipe, check out craftzine

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