Ikea's New Cookbook
Ikea is doing amazing things for its brand, from design led food photography to the brilliant guerrilla campaign by Mother London of releasing 100 cats into the London store by night to see how they ‘make themselves at home’.
And now there’s this amazing cookbook! It’s a shame I can’t read Swedish and while the Nordic folks don’t have a big or rather well known culinary history, with the exception of the award winning Danish restaurant Noma.
Here’s a video of the making of the food styling shots.
And to see what what you can make out of this recipe, check out craftzinecookbook, Food, ikea, photography