I’ve always had a soft spot for great design and packaging, especially so when it’s food-related. It just serves to enhance the experience so much more from start to finish. And it’s always worth to dig further beneathe to really understand the philosophy and concept behind how the look and feel is translated into the food.
I ordered lots of room service while staying at East partly because I was down with the notorious HK flu. Anyhow, one my favourite things was the packaging and mushroom soup.
Here’s some designs and photos by Yang and Rutherford.